Accessory brand ‘J. Estina‘ has unveiled the first shot from their 2012 Spring/Summer collection featuring their main models, SNSD.

Dressed in this season’s trend colors of peach, dusk orange, and ivory, the girls have transformed into beautiful modern princesses. The members are so pretty in fact, that it’s hard to take your eyes off them to focus on the true stars of the shot — J.Estina’s bags and purses.
Of course, it’s clever marketing when you consider the impact these girls have on consumers. Sales have reportedly shot through the roof thanks to this flawless combination of SNSD’s ‘princess’ look with the brand’s glamorous image.

SNSD will be releasing a making-of video showing other fashion styles and looks that fans can look forward to.